Health and fitness are always in the media. Everyone wants to look their best and feel their best so I’m not surprised if you’re a personal trainer, yoga instruction, health and wellness coach or gym owner that has landed on this page, ready to build your own website.
If you are a daycare owner or home daycare provider having a website is a great way to earn credibility and show off your facilities. You want to gain the confidence of the parent and what better way to do it then present them with a professional wordpress website.
Speed matters when it comes to websites. As average internet connection speeds increase around the world, people are becoming less and less tolerant of slow load times. At the same time, Google is pretty up-front about the fact that it rewards fast sites with better page rankings.
Delivering a beautiful and easy-to-use website remains the primary goal of most WP developers. However, good design doesn’t just rely on aesthetics, and sometimes less really is more. A lightning-fast, streamlined site is often more effective at engaging customers than one built on high-quality images and fancy animations.
Why Page Load Time Matters
Even incremental improvements in your website’s load time can have a large effect on traffic. Back in 2009, Akamai found that users became impatient when they had to wait more than 2 seconds for a page to load, and it seems that we’ve only got more impatient since then. Today, 30% of users say they expect sites to load in under one second.
Load times are also important for mobile sites. Back in 2015, Google announced that the availability of mobile sites would be one of the factors in determining page ranking. And if anything, we are more impatient when it comes to looking at websites on our phones, with Intuit finding that every one second decrease in loading times increased conversions by more than 1%.
These are not just abstract statistics: they have real effects on the success of your website. Research by Kissmetric has found that a one second delay in page load times can lead to an 11% drop in pageviews, and a 16% drop in customer satisfaction. If, as MotoCMS points out, your e-commerce site is making $100,000 a day, such a delay could potentially cost you $2.4 million every year.
If you haven’t thought about page load times, the first gains are easy to make, and you should see big results. If you’ve already optimized your site, it might be difficult to shave even a few milliseconds from your speed, but it’s definitely worth it. Even speeding up your site from a 3 second load time to 2 seconds can increase conversions by 1%:
How To Speed Up Your Website
Thankfully, there are some pretty easy ways to speed up your site, ranging from looking at the providers you use to optimizing particularly “heavy” elements of your design. Let’s take a look at a few of them.
1. Test Your Page Speed
The first and most important step in increasing page speed is to test it. Even if you think your page is running pretty fast already, it’s worth testing from time to time, because even an individual element of your page can really effect loading times.
There are two tools for measuring pagespeed that I would recommend. The first is PageSpeed Insights. It measures the performance of a page on both desktop and mobile devices, and gives you a prioritized list of what you should think about changing.
The second tool is Google’s PageSpeed Insights, which uses similar tests, but also gives you tips and guides on how to improve particular components of your site. Like this:
I would recommend using both these tools to benchmark your site’s performance regularly. In particular, if you are in the process of optimizing your page’s speed, your should check with these tools before and after this process to make sure you have actually made progress.
2. Use A CDN
A content delivery network (CDN) is often sold as a miracle cure for slow-loading websites. They aren’t quite that, but for certain sites they can be very useful. They work by pulling the content from your website down to a series of local servers, and allowing users to access your site from the closest server.
This is particularly useful for certain sites. If your site is accessed from all over the world, and is image-heave, a CDN will improve loading times, especially for visitors in countries that are less well connected. On the other hand, if you are already running a minimal site, the speed gains will not be that impressive. Even people hosting their websites in areas like Australia which generally suffer from weaker Internet connections should consider using a quality CDN network as their primary host.
There are plenty of CDNs available, ranging from budget solutions to fully-featured, customizable systems. SiteLock TrueSpeed, MaxCDN, and Cloudflare are good places to start.
The tools I mentioned above should give you a pretty good idea if any of these elements are slowing your page down. Even a few years ago, when writing HTML and CSS directly was more common, most expert developers minified their code as a matter of course. Nowadays, most of us do our designing through visual editors, some hardly look at the code they are generating, and the art of writing efficient code has been somewhat lost.
This is a shame, because even line breaks, indentations, and extra spaces in your code can add a significant latency to your site. JS is particularly guilty in this regard, and I recommend looking at any JS file that is larger than 4096 bytes as a candidate for minification.
There are essentially two approaches to minimizing code, depending on your level of expertise. If you are comfortable writing code directly, and have the time, a few hours spent optimizing your code can bring significant improvements, even if it is only deleting the white space from you HTML.
4. Compress and Optimize Images
I’m still amazed by how many otherwise professional-looking websites use high-res images that take an age to load. I think part of the problem here is that a lot of developing is done in countries with fast internet connections, where huge images load quickly, and developers forget that not everyone around the world has access to a fast connection.
WordPress claims to have solved this problem, but it hasn’t. You’ve probably noticed that you can upload images at full size, and that WP will then scale them for display. This is great, but the problem is that it forces web browsers to perform multiple commands, which can slow down your site.
The way around this is simple – use images that are the right size for your page. You can do this manually, using a basic tool like Preview (Mac) or Paint (Windows). Once your images are the correct size, you can go one step further and compress them for optimal performance. Tools like TinyPNG can help with this – you upload your image, and the tool will compress it without affecting the resolution.
If you are using WordPress, you’ve probably noticed
5. Get Better Hosting
Your choice of hosting provider can have a big effect on your page load speed. If you’ve looked at all the areas above, and your page is still too slow, it could be that your host is responsible for this.
While it may seem that every host is equal, they are not. It is true that most of the big providers are comparable in terms of speed and uptime, but be warned that there are also a lot of “budget” web hosts whose performance is … less than good. Take a look at a site that compares hosting speeds to find out how fast your host is.
Be aware, also, that there are many types of web hosting. The type you choose should be suitable for the size and traffic of your site. Shared hosting is a good option for small sites, but if your site grows you should really consider upgrading to a dedicated server. A mid-way option is a VPS, or virtual private server, which allows you a degree of control over your server.
And if you don’t want to go to the hassle of changing host entirely, you should also be aware that most reputable hosts offer several levels of service, and can implement upgrades on your site that will improve loading times.
6. Design Your Site Properly
Ultimately, while the steps above can help you make gradual improvements in your page speed, there is simply no substitute for good page design. While this may sound like an abstract concept, in reality there are some pretty clear rules to designing websites that are both beautiful and fast.
The first is to recall some of the tricks that we all used to use in the 1990s, but that we might have forgotten about. Keep your HTML clean, use CSS sparingly, use one image instead of five, and put your CSS at the top and your JS at the bottom.
The second is to keep it clean. Most of the award-winning sites now are praised primarily for their minimal design. There is a reason for this. Clean websites easier to use, they look better, and they load faster.
So if you’ve done everything above, and still want a faster site, it might be time for a re-design!
You might have stumbled across this post if your a business owner, photographer, creative type, interior designer, store owner or blogger. It doesn’t really matter what field you’re in we’ve created a list of free wordpress templates you can easily customize for you.
Interior design is a creative outlet so you need a little bit of creative control and flexibility when designing your site. Regardless of the purpose of your wesite (showcase items or online store) creating a space on the world wide web needs to be unique to you. With little investment you can have a free wordpress template up and running. Each template can be found on the WordPress database.
It’s all about fashion. Designer, online retailer, bricks and mortar retailer, model, blogger, photographer, editor…. you name it there is a place for somebody in the fashion world. So this week’s list is about the creative. There are some themes for ecommerce if you own a store, portfolio driven templates for photographers, designers or models. And magazine layout for bloggers and editors. Showcased this week is 0 Free Fashion WordPress Themes. A template design for every job in fashion.
Yesterday we released an update for Parallel Pro – our one-page multi-purpose WordPress theme.
Version 1.1.3 fixes several security vulnerabilities, improves the design & functionality and replaces the default background image in the Welcome section.
See the changelog here,
- Changed theme screenshot
- Changed bg-demo.jpg
- Fixed improper sanitization in customizer.php
- Changed content loop in work, contact, services and about files
- Edited enqueue file to add parallax effect only to page with one-page template
- Edited contact.php to hide content section when none is set
We highly recommend you update immediately. Before you do so, make sure to backup your site files & database. We recommend you use a plugin like WordPress Duplicator.
Keep in mind that if you made any changes to the theme files or style.css file, these changes will be wiped out when you update.
To update your theme; log into your website’s Admin Dashboard and go to APPEARANCE > Themes. Then click the “New version available – Update Now” link for Parallel Pro.
If you are using the free version of Parallel (Lite Version) – Upgrade to Parallel Pro today and save 10% with coupon code THEMELY10.
There are plenty of good free wordpress themes but it takes awhile to weed through them to find a good one, a premium quality one.
So what do you need to look for in a good theme? Flexibility and control of the style, developed with good code and an array of features and elements. The fabric of a website has to be interesting enough to keep your customer interested.
Elevating your site to professional status can be hard with some of the free themes out there. You want to make sure the site is built well with ample features to showcase your business and products. It’s no secret WordPress Themes are the most preferred CMS platform. Development of free themes has become insanely popular so finding a stylish theme among the massive
When the word ‘free’ is mentioned the first thought is that it will be less then mediocre and possibly even DIY looking. But do not fear! WordPress has a ton of free themes available. The one thing you should know for sure is that you need to have a website to show credibility. But with all those savvy users out there the last thing you want is a less than looking site.